UAL Awarding Body
CREATIVE MEDIA PRODUCTION AND TECHNOLOGY
LEVEL 3 EXTENDED DIPLOMA
Unit 4: Critical and contextual awareness
Sarah Wilson, James Ashford and Alan Gubby Date Issued: 27
th
February 2017 Final Deadline: 31
st
March 2017
Vibe Productions has been commissioned by government and the ASA to put a series of advertising campaigns together which raise awareness and change attitude and stereotypes.
LO1: Understand critical perspectives that influence the analysis of creative media production activities. Campaign one:
In pairs you are required to create a magazine campaign which covers one of the following: 1.
Anti Bullying 2.
UK sex abuse (Rape) 3.
Smoking 4.
Drink / drug driving 5.
Teenage eating disorders 6.
Poverty in the UK You will need to justify your advert by analysing its effectiveness You will need to focus on Semiotics, language, signs and techniques used in emotional advertising in order to complete this assignment
LO2: Understand the contexts within which creative media technology and production are positioned. Campaign two
In pairs you are required to produce a
TWO
TV adverts. One
which goes
against
stereotypes (either gender / race or disability) and another that follows them The advert will focus on
•
Beauty product
•
Fitness advert
•
Job centre advert
•
Energy drink You will then need to analyse the effectiveness of both and discuss the techniques used. In order to complete this assignment, you will need to research representation in advertising